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  • NorCalSEM 10:02 pm on July 29, 2009 Permalink | Reply
    Tags: , , microhoo, microsoft, , Search Engines, , yahoo   

    Yahoo reaches out. 

    logoIn order to help the interested better understand the new Yahoo! and Microsoft deal I am passing along an official letter from Yahoo themselves.

    The following is a letter I received from my Yahoo rep this morning:

    Hello,

    With the announcement this morning of a deal between Yahoo! and Microsoft, I wanted to reach out so you would have the latest news on the deal and how it will affect your accounts short-term.

    Essentially, we pretty much know same as you do from the recent press releases and articles online. You can read a little more about the deal at the URL below.

    http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=399781

    There was also a webcast this morning that you are welcome to listen to. To access the archive of this webcast, please use the URL below.

    http://yhoo.client.shareholder.com/eventdetail.cfm?eventid=71395

    As you can imagine, a deal like this will take some time to take effect. Not only are there the questions of migrating systems, but the government still has to approve it. For right now, it is business as usual around here. As more details become available over the next few days, I’ll be sure to keep you updated.

    Thanks!

     
  • NorCalSEM 5:07 pm on June 1, 2009 Permalink | Reply
    Tags: , , live search, microsoft, microsoft live, microsoft search, msn, msn live   

    Bada Boom Bada Bing! 

    …And just like that Microsoft is back in the search game!  Maybe.  Bing, Microsoft’s new search engine due out Wednesday, launched on Saturday.  Does anything not “drop” early these days?!  While Google Killer it is not, Microsoft says it is not intended to be.  I do think it offers a solid user experience though.  This should make current users happy, but the question is then how many new users will be happy about Bing?  Microsoft is planning to put a significant amount of money behind marketing Bing.  The goal will not be to compete with Google, but to offer something unique to differentiate themselves in the search market.  (a good strategy, and really all anyone can do at this point).

    With that said, it will be interesting to see how they market Bing to consumers. They are calling it a decision engine instead of a search engine, and Ballmer thinks that ditching the MSN Live and Live Search brand names in favor of Bing will create a better connection with consumers.  Time will always tell. If anything it should help to bolster a stale product, and give it a fresher look and some much needed media hype.  With the new breed (facebook, twitter, etc.) stealing the spotlight, some media hype couldn’t hurt.  At the very least, Bing should help to cement MSN firmly in its current third place ranking in the Big Three.

    Bing search results page.

    Bing search results page.

    I’ve tried a bunch of searches already this morning and I like how it builds a search history for you in the left side nav under the related searches area (which is also a nice feature to help you refine your search).  Also, as you scroll over the search results, an (ajax-like) window allows you to preview the page before you click on the result link.

    Currently the home page works to merchandise a particular search theme, or discovery topic.  One thing I didn’t see while searching on Bing were the Sponsored Links.  Which makes me wonder how Microsoft plans to monetize the search traffic on Bing.  I’m sure this is all part of the courtship and the ads will return soon enough.  Launching and marketing a new product like Bing seems ambitious given the fact that Microsoft will need to get behind Microsoft 7 any day now.  But the subject of how much money Microsoft has for marketing is another topic altogether.

     
  • NorCalSEM 10:02 pm on September 5, 2008 Permalink | Reply
    Tags: bill gates, browser, firefox, jerry seinfeld, mac, mac guy, microsoft, new york giants, nfl, operating system, pc, seinfeld, washington redskins, windows, windows vista   

    Apple has the Mac guy, so they called me and yada yada yada…. 

    Microsoft recently launched a $300 million ad campaign in an effort to give its image a makeover. As of late, Apple has been dominating the ad side of things with their successful Mac guy, the hipper alternative to the dorky, stodgy PC. Charged with reversing Microsoft’s brand, the company has decided remake itself into a more family friendly company and also help consumers move past all the negative talk about Windows Vista. I personally don’t have anything bad to say about Vista, but then again I’m more interested in web browsers than operating systems anyway. (Go Firefox!) According to some things I have read, critics aren’t optimistic that Windows can remake its image. Well Microsoft isn’t drinking that Kool-Aid. As part of the $300 million they are spending on the brand, $10 million of that will go to comedian Jerry Seinfeld, one of the most popular television stars of the last couple of decades. The ads debuted last night during the first NFL game between the New York Giants and the Washington Redskins. I think this was a great way to launch the ads in front a large captive audience, especially since both of those television markets are sizable, and the NFL as a whole is a national broadcast. In the commercial Jerry actually teams up with Microsoft’s own Bill Gates, who plays his usually nerdy persona to perfection with that type of deadpan acting that most non-actor types (athletes, ceo’s, etc) can get away with. I didn’t catch it live, but saw it on Youtube. I won’t tell you how it ends or what its about, its funny so I don’t want to ruin it for you. Check it out and tell me what you think about it?

     
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