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  • NorCalSEM 5:57 pm on September 2, 2008 Permalink | Reply
    Tags: , google labs, google suggest, keyword list generation, , ,   

    Wrapped up like a deuce…? 

    I just caught up on some reading and wanted to talk a bit about the new Google Suggest.  You’ve probably all encountered this technology at some point on the web while doing a search.  I’ve been using this for some time through the Firefox search box, but didn’t know the history behind it.   As you type the first few letters of a search query, a drop down menu appears offering you suggestions based on your intent.  This can be extremely helpful if your not sure on spelling, or if you are searching for something you’re really not sure about, like song lyrics or famous quotes.  And for those of you looking for an edge in your keyword list generation, you can add this to your list of suggestion tools as well.    After making its way through the Labs at Google, Google Suggest is now available on Google.com.   I use iGoogle quite a bit and I don’t see that feature working there yet, other than showing you suggestions based on your search history.  Another great feature about this, especially for SEM/PPC folks is that it couples those query suggestions with an approximate search volume for each.

    Google Suggest in action

    Check out the Google Suggest feature next time you go to Google.  Do you think this is useful for SEM purposes?

  • NorCalSEM 6:34 pm on June 3, 2008 Permalink | Reply
    Tags: cell phone, , google labs, google mobile apps, google search, , , mobile search, phone   

    Google Search Bar on Your Mobile Phone 

    So continuing on a bit further down the mobile road I was cruising on in my last post….I recently downloaded the Google Apps that are available for mobile to my phone. One of the features that I have been using a little is the Google search bar that now sits right in the middle of the home screen on my phone. This makes accessing Google super easy and takes out the annoying steps of connecting to your internet, waiting for your carrier’s boxed environment home page to load, then selecting favorites and going to Google. It even makes it easier than connecting to the internet on a phone with Google set as the home page. You just type in your search and click select on your phone’s keypad and you are instantly taken to a Google (mobile format) SERP (search engine results page). This is a phenomenal application for solving that argument you might have in the cab with your buddy about whether that was Tom Sizemore in that movie you saw last night or Mickey Rourke. It works well on local searches it too, so typing in pizza on your way home could pay off really well for you. (for local search, I have been more impressed lately with MSN’s Live Search for mobile – more on that in another post). But Google knows that the mobile medium is/will be huge and that is why these mobile apps have graduated from the lab in mountain view and are now available to the general public. By getting that Google search bar on my phone’s home screen I bet I shave at least 10sec. of my mobile search time. That almost makes up for the time it takes me to dig the phone out of my pants pocket. At least I’m breaking even!

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