Wrapped up like a deuce…?

I just caught up on some reading and wanted to talk a bit about the new Google Suggest.  You’ve probably all encountered this technology at some point on the web while doing a search.  I’ve been using this for some time through the Firefox search box, but didn’t know the history behind it.   As you type the first few letters of a search query, a drop down menu appears offering you suggestions based on your intent.  This can be extremely helpful if your not sure on spelling, or if you are searching for something you’re really not sure about, like song lyrics or famous quotes.  And for those of you looking for an edge in your keyword list generation, you can add this to your list of suggestion tools as well.    After making its way through the Labs at Google, Google Suggest is now available on Google.com.   I use iGoogle quite a bit and I don’t see that feature working there yet, other than showing you suggestions based on your search history.  Another great feature about this, especially for SEM/PPC folks is that it couples those query suggestions with an approximate search volume for each.

Google Suggest in action

Check out the Google Suggest feature next time you go to Google.  Do you think this is useful for SEM purposes?

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