PPC Management Tools

The Google AdWords Editor is a beautiful thing. I rarely work on AdWords from within the AdWords UI anymore. The current company that I am managing PPC for has over 14 Google accounts, so the Editor is the only real way to get any work done.

My colleague and business partner, Jeff Lane, is currently working on specs for a PPC management tool that will allow us to operate Google, Yahoo, and MSN from one, single UI. There are other applications out there already, such as Aquisio, but we have too many accounts for most applications to manage. Also, most companies want to charge a percentage of spend and a licensing fee.  We are simply interested in an outright purchase.   Perhaps we will have our own custom editor at some point.

The opportunity costs of not properly advertising on MSN and Yahoo are huge.  But Panama and AdCenter leave a lot to be desired when it comes to usability and efficiency.   Perhaps we will have our own custom editor at some point and can leap this hurdle and open up even more traffic volume!

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